Privacy policy

Privacy Policy

Last updated: 16 September 2026

This Privacy Policy explains how VELORA Beauty collects, uses, shares and protects personal information when you visit our website, place an order, contact us or otherwise use our services.

Who we are

VELORA Beauty is operated by:

Arthur Brown
47 Merryland St
Glasgow G51 2QG
United Kingdom

Arthur Brown is the store operator, payment recipient and data controller responsible for the personal information described in this policy.

Email: support@velorabeauty.com

Personal information we collect

Depending on how you interact with VELORA Beauty, we may collect the following information.

Contact and account information

  • Name;

  • Email address;

  • Telephone number;

  • Billing and delivery addresses;

  • Account login details, if you create an account;

  • Communication and marketing preferences.

Order and transaction information

  • Products ordered;

  • Order number and transaction history;

  • Order value, currency and payment status;

  • Delivery, return and refund information;

  • Discount codes and gift-card information;

  • Information necessary to detect or prevent fraud.

Payment card details are normally collected and processed directly by Shopify or the relevant payment provider. VELORA Beauty does not ordinarily receive or store complete payment card numbers or security codes.

Device and website information

When you visit our website, we and our service providers may automatically collect:

  • IP address;

  • Device and browser type;

  • Operating system;

  • Approximate location;

  • Pages viewed and links selected;

  • Referring website;

  • Shopping-cart activity;

  • Session, cookie and device identifiers;

  • Website performance and diagnostic information.

Communications

We may collect information contained in emails, contact forms, support requests, reviews, survey responses or messages you send to us.

Please do not provide sensitive personal information unless it is necessary for us to handle your request.

How we collect information

We collect personal information:

  • Directly from you;

  • Automatically through cookies and similar technologies;

  • From Shopify and payment providers;

  • From delivery, fulfilment and logistics providers;

  • From fraud-prevention and security services;

  • From advertising and analytics partners, where permitted;

  • From social-media platforms when you interact with our pages or advertisements.

How we use personal information

We may use personal information to:

  • Process and deliver orders;

  • Take and verify payments;

  • Provide order confirmations and delivery updates;

  • Handle returns, refunds and customer support;

  • Maintain customer accounts;

  • Detect fraud, misuse and security incidents;

  • Improve our products, website and customer experience;

  • Measure website performance;

  • Personalise content and product recommendations;

  • Send marketing communications where permitted;

  • Display and measure advertising, subject to applicable consent requirements;

  • Comply with tax, accounting, consumer-protection and other legal obligations;

  • Establish, exercise or defend legal claims;

  • Enforce our terms and protect our customers, business and services.

Lawful bases for processing

Where UK data-protection law applies, we rely on one or more of the following lawful bases.

Contract

We process information where it is necessary to:

  • Accept and fulfil an order;

  • Take payment;

  • Deliver products;

  • Provide customer service;

  • Process a return, replacement or refund.

If you do not provide information required to fulfil an order, we may be unable to provide the requested products or services.

Legal obligation

We process information where necessary to meet legal requirements, including tax, accounting, consumer-protection, fraud-prevention and regulatory obligations.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights. These interests may include:

  • Operating and improving the store;

  • Preventing fraud and securing our systems;

  • Responding to customer enquiries;

  • Maintaining business records;

  • Understanding how customers use our services;

  • Protecting and enforcing our legal rights.

Consent

We rely on consent where required, including for certain:

  • Marketing emails;

  • Advertising cookies;

  • Analytics cookies;

  • Personalised advertising activities.

You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

Shopify

Our online store is hosted by Shopify.

Shopify processes personal information to provide the ecommerce platform, checkout, store functionality, security and related services. Information may be processed by Shopify and its authorised service providers in countries other than the country where you live.

Shopify acts as our service provider for certain processing activities and may act independently for other activities described in Shopify’s own privacy documentation.

Payments

Payments are received on behalf of VELORA Beauty by Arthur Brown in the United Kingdom.

Payment information is processed by Shopify Payments or another payment provider shown at checkout. These providers may perform identity verification, fraud screening, regulatory checks and payment authorisation.

Payment providers process information under their own terms and privacy policies. We recommend reviewing the policy of the payment method you select.

When we share personal information

We may share information with organisations that help us operate the store, including:

  • Shopify;

  • Payment processors and financial institutions;

  • Warehouses, suppliers and fulfilment providers;

  • Postal, courier and delivery companies;

  • Customer-support providers;

  • Website hosting and technical providers;

  • Analytics and performance providers;

  • Marketing and advertising providers, where permitted;

  • Fraud-prevention and security providers;

  • Accountants, insurers, legal advisers and professional consultants;

  • Government authorities, regulators, courts and law-enforcement bodies where required.

We only share information that is reasonably necessary for the relevant purpose.

We may also transfer information as part of a business sale, restructuring, merger or acquisition. Where required, we will take appropriate steps to protect affected personal information.

International deliveries

We sell and deliver products worldwide. To fulfil an international order, we may share necessary information with delivery companies, customs authorities, fulfilment partners and local service providers in the destination country.

This may include your name, delivery address, telephone number, email address, order contents and customs information.

International data transfers

Our service providers may process personal information outside the United Kingdom, including in countries with different data-protection laws.

Where UK data-protection law applies, we use a legally recognised transfer mechanism where required. This may include:

  • UK adequacy regulations;

  • The UK International Data Transfer Agreement;

  • The UK Addendum to approved standard contractual clauses;

  • Another appropriate safeguard or legally available exception.

You may contact us to request further information about the safeguards used for relevant international transfers.

Cookies and similar technologies

Our website uses cookies and similar technologies to:

  • Keep the store and checkout working;

  • Remember your preferences;

  • Maintain your shopping cart;

  • Protect the website against fraud and misuse;

  • Understand website traffic and performance;

  • Measure marketing activity;

  • Personalise advertising where permitted.

Strictly necessary cookies may operate without consent because they are required to provide the website or a service you request.

Where legally required, analytics, advertising and personalisation cookies will only be used after you provide consent. You can manage your choices through the cookie banner or cookie-preference tool available on the website.

You may also block or delete cookies through your browser settings. Blocking necessary cookies may prevent parts of the store or checkout from working correctly.

Marketing communications

We may send promotional emails where you have consented or where another lawful basis permits us to do so.

You can unsubscribe at any time by:

  • Selecting the unsubscribe link in a marketing email;

  • Updating your communication preferences, where available;

  • Contacting support@velorabeauty.com.

You may continue to receive essential service messages relating to orders, payments, deliveries, security or customer-support requests.

Advertising

Where permitted, we may work with advertising platforms to show relevant advertisements and measure their effectiveness.

Advertising partners may use cookies or similar technologies to collect information about website activity. Where consent is legally required, this processing will not occur unless you have provided that consent.

We do not sell personal information for money. However, some privacy laws may define certain targeted-advertising disclosures as a “sale,” “sharing” or similar activity. Where applicable, you may use our cookie-preference tool or contact us to exercise the relevant right.

Fraud prevention and automated processing

We and our payment or security providers may use automated tools to identify potentially fraudulent, unauthorised or high-risk transactions.

These tools may consider information such as transaction details, device data, location, account history and payment signals.

An order may be delayed, reviewed or declined where fraud or security risks are detected. Where applicable law gives you a right to request human review of a significant automated decision, contact support@velorabeauty.com.

How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • Complete transactions and provide customer service;

  • Maintain tax and accounting records;

  • Handle disputes, returns, refunds and chargebacks;

  • Prevent fraud;

  • Meet legal and regulatory requirements;

  • Establish, exercise or defend legal claims.

Order and transaction records may generally be retained for up to six years or longer where required by law, an active dispute or another legitimate legal need.

Marketing information is retained until you unsubscribe, withdraw consent or the information is no longer required.

Cookie retention periods vary according to the cookie’s purpose. More information should be provided through the store’s cookie-preference tool.

We may retain anonymised information that can no longer reasonably identify you.

How we protect information

We use reasonable administrative, organisational and technical measures intended to protect personal information against:

  • Unauthorised access;

  • Loss or theft;

  • Misuse;

  • Alteration;

  • Unauthorised disclosure;

  • Accidental destruction.

No internet transmission or storage system can be guaranteed to be completely secure. Customers are responsible for keeping their account credentials confidential and should contact us if they suspect unauthorised account activity.

Your privacy rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information;

  • Request correction of inaccurate or incomplete information;

  • Request deletion of personal information;

  • Request restriction of processing;

  • Object to certain processing;

  • Withdraw consent;

  • Receive certain information in a portable format;

  • Opt out of direct marketing;

  • Request information about how personal information is shared;

  • Appeal or complain about how a privacy request was handled;

  • Request human review of certain automated decisions.

These rights are not absolute. In some circumstances, we may retain or continue processing information where permitted or required by law.

Right to object

You have the right to object at any time to the use of your personal information for direct marketing.

You may also have the right to object to processing based on legitimate interests. We will stop the relevant processing unless we have compelling legitimate grounds to continue or the processing is required for legal claims.

How to exercise your rights

To submit a privacy request, email support@velorabeauty.com.

Please include:

  • Your full name;

  • The email address associated with your order or account;

  • Your order number, where relevant;

  • A clear description of your request.

We may request additional information to verify your identity. We will only request information reasonably necessary to confirm that the request relates to you.

Authorised representatives may submit requests where permitted by law, but we may require evidence of their authority.

We will respond within the timeframe required by applicable law.

Complaints

Please contact us first so we can try to resolve your concern:

support@velorabeauty.com

If you are in the United Kingdom, you also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
United Kingdom

Website: https://ico.org.uk/make-a-complaint/

Telephone: 0303 123 1113

Customers in other countries may also contact the data-protection or privacy authority responsible for their location.

Children’s privacy

Our store is not directed to children under 16, and we do not knowingly collect personal information from children under 16.

If you believe that a child has provided personal information to us, contact support@velorabeauty.com so we can review and, where appropriate, delete it.

Third-party websites

Our website may contain links to websites or services operated by other organisations.

We are not responsible for the privacy, security or content of third-party websites. Their handling of personal information is governed by their own privacy policies.

Changes to this policy

We may update this Privacy Policy to reflect changes to our services, suppliers, legal obligations or privacy practices.

The latest version will be published on this page with an updated revision date. Where required, we will provide additional notice of material changes.

Contact details

VELORA Beauty
Data controller and store operator: Arthur Brown
47 Merryland St
Glasgow G51 2QG
United Kingdom

Email: support@velorabeauty.com